Underpenetrated
Protection for consumer durables in India remains underpenetrated relative to the number of devices sold.
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Building the protection layer for India’s consumer economy.
Consumer durables protection in India is underpenetrated and fragmented. Assurify’s single pricing-and-claims engine, distributed across retail, D2C and direct channels, is built to change that.
150+Retail & D2C brand partners
2,500+Certified repair partners
500+Cities covered
5+Underwriting insurers
The opportunity
A large category without unified infrastructure
Assurify is building the layer that connects the people who sell, insure and repair consumer durables.
Fragmented
Pricing, distribution, policy administration and claims typically sit with different parties, which makes a consistent customer experience hard to deliver.
One engine
Assurify unifies pricing, policy management, distribution and AI-driven claims in a single platform.
Why it compounds
Built to get stronger with every partner
3-sided network
Retailers, brands and customers all transact through one engine, compounding distribution.
Recurring attach economics
Commission and premium revenue scale directly with partner transaction volume.
Infrastructure moat
A pricing engine, insurer relationships and a certified repair network of 2,500+ partners are hard to replicate.
AI-driven operations
AI validates claims, flags fraud and powers the 24×7 customer concierge.
Business model
Revenue that grows with partner volume.
Retail counters, online checkout and direct-to-consumer channels all run on the same platform, so every new partner adds to the same engine.
- Scales with partner volumeCommission and premium revenue grow directly with partner transactions.
- Multiple channels, one engineMerchant for retail, Ecom for online checkout and Care for consumers.
- Built-in renewal momentsWarranty expiry alerts and renewals bring customers back to the platform.
Company at a glance
Verified details also published on our About page.
CompanyAssurify Technology Pvt. Ltd.
HeadquartersChennai, India
CINU72900TN2022PTC156950
Startup IndiaDIPP117349
Trademark5808040
Managing DirectorD. Umamaheswaran
What happens next
Three simple steps
Tell us about you
Share your firm and what you are looking for using the form below.
We share the deck
Our team reviews your request and sends the investor deck.
Let’s talk
We set up a conversation with the Assurify team.
FAQ
Frequently asked questions
How can I get the investor deck?
Submit the form on this page. Our team will review your request and respond within one business day.
Are Assurify’s plans insurance-backed?
Yes. Assurify’s protection plans are insurance-backed through its underwriting insurer partners.
Who leads Assurify?
Assurify Technology Pvt. Ltd. is led by Managing Director D. Umamaheswaran. Leadership details and verified company credentials are on the About page.
Where is Assurify based?
Assurify is headquartered in Chennai, India, and serves customers, partners and repair centres across the country.
Investor enquiry
Request the investor deck.
We are inviting investors to help us scale the protection layer for India’s consumer economy. Tell us a little about you and we will be in touch.
- The investor deckSent after our team reviews your request.
- A conversation with the teamQuestions on the model, the network and the roadmap.
- A reply within one business dayFrom a real person on our team.
Request the investor deck
Share a few details and we will take it from there.
Thank you!
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