Assurify Admin
The master platform
The master operating platform for plan management — build, price and distribute protection products across every channel.
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Protection infrastructure, built for India
The quiet layer of
trust behind every product.
Assurify is an AI-powered Insure-Tech platform that collaborates with insurers to create and underwrite consumer durable protection plans — unifying the entire device lifecycle, from purchase and protection activation to repair, claims and renewal.
We distribute it through Assurify's digital and retail network, connecting consumers, merchants and brands on one platform.
ADLD · Active
Smartphone · 24 months
Plan ID AS-88214
Claim settled · ₹15,400 payout
2,500+ certified partners, pan-India
92% claims auto-validated by AI
150+Retail & D2C brand partners
2,500+Certified repair partners
5+Underwriting Insurers
9Indian languages supported
What is Assurify
Assurify is an AI-powered device protection and aftersales platform that unifies the entire device lifecycle — from purchase and protection activation to repair, claims and renewal.
Whether you're a consumer managing personal devices, a merchant distributing protection at retail, or a brand embedding coverage at checkout — Assurify provides the infrastructure to make it seamless.
The ecosystem
One protection engine.
One protection engine.
Six ways in.
Admin, Insurer, Care, Ecom, Merchant, Claims Engine and a pan-India service network — all reading from the same platform.
Assurify Insurer
For insurance partners
Digital plan management for insurance partners — pricing, policy issuance and claims oversight, all in one place.
For insurers →Assurify Care
For customers
B2C device management & protection hub for consumers — register, activate, claim and track repairs.
For customers →Assurify Ecom
For online brands & OEMs
B2B2C checkout protection APIs for online brands & OEMs — embed coverage directly at the point of purchase.
For D2C brands →Assurify Merchant
For retailers
B2B retail platform for distributing protection at the point of sale — activate plans at the counter in seconds.
For retail partners →Claims Engine
Service infrastructure
AI-driven service fulfillment routing all platforms to certified repair partners, pan-India.
How claims work →
Enterprise Hub · Assurify Admin
The central control hub for protection plan management.
Assurify Admin is the master operating platform that enables brands, distributors, administrators and protection-program operators to create, manage and distribute digital protection plans across all Assurify channels.
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🛠️ Protection Plan BuilderCreate Extended Warranty, ADLD, SmartShield and custom products. Configure periods, claim limits, exclusions, co-payments & rules.
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📦 Inventory & Product MappingMap plans to specific brands, categories and models. Generate and allocate digital plan inventory to channels.
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💳 Rate Cards & Policy ManagementDefine margins, commissions, and revenue shares. Track every policy issued across online and offline channels.
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📊 Claims Admin & BI DashboardMonitor claims, approvals, repairs and settlements. Real-time analytics for sales, attachment rates and revenue.
Policies48.2K
Attach31%
Revenue₹2.4Cr
Extended Warranty
ADLD
SmartShield
+ Custom
ProductTypeMarginStatus
Smartphones 10–20KEW28%Live
Home AppliancesSmartShield24%Live
Laptops PremiumADLD32%Live
WearablesEW30%Draft
What your brand's team sees: build protection plans, manage inventory and pricing, and track sales — all from one dashboard.
B2C Platform · Assurify Care
Your personal device protection hub.
Assurify Care is a secure, AI-powered digital hub where consumers register their devices, activate protection plans, file claims, and book on-demand repairs — all in one place. No paperwork, no waiting rooms.
🤖
AI Concierge
24×7 device support, claim filing and service booking via conversational AI.
🛡️
Smart Protection Plans
SmartShield, EW + ADLD — AI recommends the right plan for your device.
📋
Warranty Management
Centralised warranty tracking with expiry alerts before it's too late.
🔍
AI Health Reports
Monthly device health scores powered by real usage and performance data.
Assurify CareAI Concierge
My screen cracked — am I covered?
Yes — ADLD active. I've filed claim #AS-4821 & booked a repair pickup.
92
HEALTHDevice score
Warranty on iPhone 15 expires in 12 days Renew
What you see as a customer: chat with your AI concierge about a claim, check your device's health score, and get reminded before your warranty runs out.
B2B Platform · Assurify Merchant
Protection distribution for retailers.
Assurify Merchant enables physical retail stores, service centres and distributors to sell and activate device protection plans at the counter — turning every device sale into a recurring revenue opportunity.
🏷️
Instant POS Activation
Sell and activate plans directly from the retail counter in seconds.
💰
Earn Commissions
Lucrative per-plan margins with transparent payout tracking.
📱
Unified Dashboard
Track all sales, commissions and customer plans from one screen.
🌐
Multi-Channel
Works for retail counters, distributors and service centres.
Merchant POS · Counter
✓ Plan activated · 8 sec
SmartShield · 24 months · OnePlus 12
SmartShield · 24 months · OnePlus 12
Today's sales 37 plans
Commission ₹18,450
What a store's staff sees: scan the box, activate a protection plan in seconds, and track daily sales and commission earned.
B2B2C Platform · Assurify Ecom
Protection APIs for ecommerce.
Assurify Ecom provides the API infrastructure that lets online brands, OEM stores and marketplaces embed device protection directly into the checkout flow — increasing cart value and delivering instant peace of mind to buyers.
🔌
Checkout Embed
Add protection as a seamless upsell at the point of purchase.
⚡
Instant Activation
Policies created and delivered digitally in real time.
📊
Partner Analytics
Revenue dashboard with plan performance and claims visibility.
🤝
White-label Ready
Brand-matched protection experience for your customers.
Galaxy S24 · 256GB Live
In cart ₹74,999
☑ Add SmartShield protection
2-yr ADLD · instant activation
2-yr ADLD · instant activation
Protection added · policy issued in real time +₹2,499
What shoppers see at your checkout: add device protection with one tap, activated instantly — no separate paperwork or follow-up.
Insurance Partners · Assurify Insurer
Digital protection plan management for insurance partners.
Assurify Insurer is a dedicated platform enabling insurance companies and underwriting partners to manage protection products, pricing, policy issuance, and claims oversight through a single digital interface.
⚙️
Product & Premium Control
Configure plans, define pricing percentages, and manage rate cards.
🤝
Partner Distribution
Authorize plans for channels and manage channel-specific commissions.
📈
Policy & Claims Monitoring
Real-time visibility into issued policies, claims trends, and AI fraud detection.
📋
Compliance & Analytics
Centralized audit logs, claims ratios, and protection-plan profitability insights.
Policies62.1K
Claims Ratio38%
Approval94%
AI Fraud Detection · Active
What an insurance partner sees: live policy counts, claims ratio, and AI checks that catch fraud automatically.
Service Infrastructure · Claims Engine
Technology-powered service fulfillment.
The Claims Engine is the backbone of Assurify — a unified routing and fulfillment layer that handles every service request across Care, Ecom and Merchant. AI validates claims instantly and dispatches to the nearest certified partner.
Automated claims flow
1
Submission & Triage
Customer submits issue via Assurify AI — any platform, any channel.
2
AI Validation
Automated coverage check and defect verification in seconds.
3
Partner Assignment
Intelligent routing to the nearest certified service centre.
4
Fulfillment
Doorstep repair, pick-up or walk-in — with live tracking throughout.
Nationwide ReachPan-India certified service network coverage.
Certified PartnersStrictly quality-controlled service delivery at every touchpoint.
Logistics ReadyEnd-to-end pickup, drop and doorstep repair handling.
Claim #A-58214Routing
✓
Submission✓
AI Validation✓
Partner Assigned4
FulfillmentNearest certified partner assigned · 2.4 km
Avg. TAT48 hrs
Partners2.5K+
Auto-Validated92%
What happens after you file a claim: it's automatically validated by AI and routed to the nearest certified repair partner — no manual back-and-forth.
Claims & network
A repair partner within reach,
A repair partner within reach,
almost anywhere in India.
When a claim is filed, Assurify routes it to the nearest verified partner in our pan-India service network — with doorstep pickup, transparent status tracking, and automated settlement.
2,500+Certified partners
500+Cities covered
<48hAvg. claim turnaround
For investors
We're building the protection layer for India's consumer economy.
Consumer durables protection in India is underpenetrated and fragmented. Assurify's single pricing-and-claims engine, distributed across retail, D2C and direct channels, is built to change that — and we're inviting investors to help us scale it.
Request the investor deck
3-sided network
Retailers, brands and customers all transact through one engine — compounding distribution.
Recurring attach economics
Commission and premium revenue scale directly with partner transaction volume.
Infrastructure moat
Pricing engine, insurer relationships and a 10,000+ partner repair network are hard to replicate.
Get in touch
Talk to the Assurify team.
Merchant, brand, insurer or investor — drop us a note and we'll route it to the right team. We typically reply within one business day.