Assurify Care
For customers
B2C device management & protection hub for consumers — register, activate, claim and track repairs.
For customers →
Insurance-backed protection
Protection Infrastructure for Consumer Durables.
Extended Warranty & Accidental Damage Protection, Made Simple.
One intelligent platform for policy creation and management, B2B and B2C digital distribution, and AI-powered claims fulfilment.
150+Retail & D2C brand partners
2,500+Certified repair partners
5+Underwriting Insurers
9Indian languages supported
What is Assurify
Assurify is an AI-powered device protection and aftersales platform that unifies the entire device lifecycle — from purchase and protection activation to repair, claims and renewal.
Whether you're a consumer managing personal devices, a merchant distributing protection at retail, or a brand embedding coverage at checkout — Assurify provides the infrastructure to make it seamless.
The ecosystem
One protection engine.
One protection engine.
Six ways in.
Care, Ecom, Merchant, Admin, Insurer, Claims Engine and a pan-India service network — all reading from the same platform.
Assurify Ecom
For online brands & OEMs
B2B2C checkout protection APIs for online brands & OEMs — embed coverage directly at the point of purchase.
For D2C brands →Assurify Merchant
For retailers
B2B retail platform for distributing protection at the point of sale — activate plans at the counter in seconds.
For retail partners →Assurify Admin
The master platform
The master operating platform for plan management — build, price and distribute protection products across every channel.
See the platform →Assurify Insurer
For insurance partners
Digital plan management for insurance partners — pricing, policy issuance and claims oversight, all in one place.
For insurers →Claims Engine
Service infrastructure
AI-driven service fulfillment routing all platforms to certified repair partners, pan-India.
How claims work →
Protection by category
Find the right plan for every device.
Extended warranty and accidental damage guides for every consumer durable category — pick a topic to read more.
Mobile phones
Laptops
Smart TVs
Air conditioners
Refrigerators
Washing machines
For business
Guides & local
Get in touch
Talk to the Assurify team.
Merchant, brand, insurer or investor — drop us a note and we'll route it to the right team. We typically reply within one business day.
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